![]() ![]() ![]() “It might lull us into a false sense of accomplishment in terms of representation without changing the ground reality,” he says.Īs synthetic imagery moves into the corporate mainstream, big brands and their ad agencies will greatly influence how people experience the technology. Subbarao Kambhampati, an AI professor at Arizona State University, says the technology is impressive but wonders whether some Rosebud clients may use diverse, synthetic models in place of real people from minority communities. “A lot of the users I am working with are minority brand owners who want to create diverse imagery to represent their user base,” says Li, who worked on the side as a model for more than 10 years before gaining a Berkeley PhD in statistics and machine learning and working as a venture capitalist. Her technology can generate models of non-binary gender, as well as different ethnicities. Helping a broader range of people to compete, without large production budgets, should encourage a broadening of beauty standards, she says. Li, Rosebud’s CEO, says her technology should do more good than harm. Clients can create their own avatars by providing a few minutes of sample footage of a person, and customize their surroundings and voices too. ![]() After digesting some real video of a person, Synthesia’s algorithms can generate new video frames to match the movements of their face to the words of a synthesized voice, which it can create in more than two dozen languages. Select an avatar from a list, type the script, and click a button labeled “Generate video.” The company’s avatars are based on real people, who receive royalties based on how much footage is made with their image. Making a video with Synthesia’s tools can take seconds. Riparbelli says interest in his technology has grown since Covid-19 shut down many video shoots and forced some companies to launch new employee education and training schemes. “We’re saying let's remove the camera from the equation,” he says. Victor Riparbelli, Synthesia’s CEO and cofounder, says widespread use of synthetic video is inevitable because consumers and companies have a larger appetite for video than can possibly be sated by conventional production. ![]()
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